Ask Devin

This is a really fair question and to be honest, the whole conversation around AI is shifting fast. If you’d asked internal comms pros a year ago, I think a lot more people would’ve been hesitant to bring AI into their workflows. Now, it’s less “Should we use it?” and more “How do we use it responsibly and well?”

Here’s what I’d say: AI isn’t replacing the human voice. What it is doing is giving us new ways to work — faster, more efficiently, and at scale. So when I hear, “If you aren’t willing to write it, why should I be willing to read it?” I actually see an opportunity to reframe the conversation. It’s not about skipping the hard parts. It’s about using AI to remove friction, so we can focus more of our time on nuance, judgment, and message strategy — the parts of the job that truly need a human!

For example, I’m a big fan of using voice notes. I’ll record myself talking through an idea, then use that as the seed for a written message. I’ve also used Zoom transcripts to build out email copy, taking what someone said in their own words and shaping it into something clear and useful. It’s not about removing effort — it’s about capturing real context and making the message land.

And when you do want to go deeper, training a GPT model on your company’s voice and tone isn’t effortless. It takes a good chunk of time, knowledge, and guidance. But the result? An assistant that helps you move faster without sounding generic. That’s the sweet spot: using AI to amplify your communication, not water it down.

I also think AI fluency matters. More employees are skeptical — scanning for signs that something was AI-generated. That means it’s on us to bring the best of our editorial judgment to the table, so comms still feel human and trustworthy, no matter how they were drafted.