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Content & Messaging
How do I push back on employees who want to start their own newsletters?
Content & MessagingMy email open rates have completely plateaued… even when the content is objectively important. I’ve tried subject lines, timing, formatting… all the usual advice. At what point is this no longer an ‘email problem’ and more of an engagement or trust issue? And how do I diagnose which it is?
Content & MessagingI want my internal emails to drive real engagement — not just opens, but comprehension and action. What design or structural choices actually influence behavior? And how do I balance clarity with the reality that people skim everything?
Content & MessagingI ALWAYS struggle with how long my emails should be. Leaders want context, employees want brevity, and complex topics don’t fit into three bullet points. How do I decide what to include, what to cut, and when something deserves a long-form explanation?
Content & MessagingEmployees tell us they want more ‘relevant’ content, but relevance means something different to every team and persona. How do I personalize internal comms without creating 12 different versions of every message or burning out the comms team?
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